6.27.2009

Technorati claim

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6.26.2009

The Web ...the Iranian Effect

The last two weeks have been very enlightening for me. I have been struggling with the whole "Web 2.0" paradigm. Let's start at the beginning. In order for a "Web 2.0" to exist, or to be necessary as a defined topic, logic implies that there was a Web 1.0 and there will most likely be a Web 3.0. Yes...I know there are already definitions out there that many people have written. There are also conferences, projects, money, and all of the other evils of the first internet bubble. Just because there are people fervently running around expending energy it doesn't mean it's necessary or even going to result in something positive. So I have been struggling to find out what all of this really ends with. What are the demarcation points for Web's 1, 2, and 3? This is the question.

Relevance. In my opinion, the demarcation points are defined by relevance.
  1. 1.0 became relevant because it was a global/graphical/linked sequence of information and ended when commerce became available.
  2. 2.0 became relevant because it was a global/historical/linked sequence of people and WILL end when the medium has stretched to television, radio, and phones. It currently is available through your computer but television and radio are struggling with twitter category information. We have not seen the full circle yet. It will culminate in cell phones because it is the most commonly held unit that can be the end point.
  3. 3.0 hasn't become relevant because 2.0 hasn't finished its evolution yet.
One could argue that the demarcation points are also points of revolutionary change (you hear disruptive but I don't find that an apt description). The development of each major revision is only evolutionary. We have been dealing with this concept in software development on a day to day basis. It is difficult for other industries to understand because they usually only see the evolutionary aspects. For example there aren't any people alive who saw the first automobile or the airplane. The one exception is space flight.

I believe we will see the end of Web 2.0 and the ideas that will become Web 3.0 when someone builds an application that I will describe later. Technology must find a way to link the 3.5 billion cellphone users with the "mainstream media". Web 2.0 will NOT culminate in the destruction of "mainstream media". "Mainstream media" is only suffering because the final link has not been put in place.

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